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With so much content out there, digital marketing spend is required to cut through all the digital noise. But with such an investment comes the responsibility to make sure you’re seeing a return to be able to gauge if you’re spending money...
Turning Your Cemetery's Social Media Marketing From Zero to Hero
Using social media as a platform for marketing and brand management isn’t a new idea, however, the momentum in using these channels doesn’t seem to be slowing. In fact, more and more organizations are using Facebook, and a whole host of...
The Four Challenges of Implementing a New Cemetery Management System
Whether you’ve decided to build or buy your cemetery management software system, it’s important to always bear in mind that you’re looking to deliver exceptional value to your customers quickly and efficiently. Therefore you’ll need to assess...
Hollywood Forever’s Hozier Concert & 5 Other Fun Events to Host
Cemeteries hosting events isn’t a new idea - for many years, cemeteries have been inviting communities to come for walks, have picnics, and more recently host concerts, and even yoga!
One cemetery that has done a stellar job of building up...
Catering For Your Local Hispanic Community: Tips For Success
In the US, the Hispanic population is huge but yet as a profession, we haven’t all given it the attention it deserves. While the death care industry often focussed on the baby-boomer generation, the Hispanic population is headed for a boom,...
If You Run a US Cemetery, Here’s Why GDPR’s Your New Best Friend
Unless you’ve been living under a rock the last 2 years, you’ve likely heard of the EU’s General Data Protection Regulation (GDPR) act that came into play on May 25, 2018.
That’s right, it’s been one whole year since this law took effect! Now...
Which Mistake Are You Making With Your Sales Function?
Is it:
First - your stubborn protection of the way you always did it, going to long lengths to contain change because you’re comfortable with your habits, rituals and processes?
Or second - the mistakes you make in trying to make your work...
What You Need to Know About In-Home Cemetery Sales
In 2019, in-home selling should be included in your cemetery sales strategy and here’s why.
Many cemeteries have done this for years, but now many other large corporate organizations are now moving back to this direct sales strategy, favoring...
A 5-Point Guide to Natural, Sustainable & Innovative Burials & Cremations
When you think of laying someone to rest, what are the first things you think about? Most likely it's burial or cremation that spring to mind as they’re the traditional methods we're used to, right?
Recently though, alternative options for...
Round-Up of the ICCM Learning Convention & Exhibition 2018, Oxford
We were delighted to be back once again at the annual ICCM Learning Convention and Exhibition last week. The fantastic line up of speakers and exhibitors provided members with a breadth of knowledge and experience to engage with and draw from.