When prospecting you should always start with your end goal in mind.
A simple way to locate or understand the demographics of a region is by using a site called City-Data.com - stats about all US cities - real estate, relocation info, crime, house prices, cost of living, races, home value estimator, recent sales, income, photos, schools, maps, weather, neighborhoods, and more.
This tool could be used to help you understand a neighborhood that might be best for a mailer or salesperson to visit.
Even a sign at the front gate that says text your name to Cemetery to 12345 to read the obituary of the services or text your name to 12345 to get information about our cemetery.
Stay tuned for Matt's second sales tip coming later this week...