Your cost-conscious monologue might tell you that the foam used in the entry level shoe isn’t that different from the expensive pair. Or that the marginally slimmer shoe from what the sales consultant recommends, won’t negatively impact your performance, because you tried them on in-store and they felt fine.
The cheaper, more convenient or non-progressive option can sound compelling when you’re writing the check, or thinking about the effort.
On the other hand, the experienced running coach will know that not all shoes are created equal. Every blister, ache and small moment of discomfort slowly but very surely pull you away from attaining your goals.
Time in the shoe takes its toll, each blister needs treatment and slows you down the next time. The aches come and go, but they’re building you a bigger problem.
An investment in productivity pays for itself time and time again, especially when you’re in it for the long haul.
So what are your unproductive habits?