Cemeteries have a very exciting opportunity to increase revenue by making their records available publicly online. Very simply, people are interested in their family’s history and are searching for records. Cemeteries being the owners of that data gives you a huge opportunity to connect with the public all around the world!
We know these records enable the public to explore their ancestry, but for cemeteries, how do you effectively and appropriately monetize these opportunities to grow your business?
Check out 3 reasons why you should consider making your cemetery records available online:
#1 Genealogy As A Trend
Let’s look at genealogy as a trend, the scale of interest is so significant that genealogy is currently the second most popular hobby in the US, in terms of online category visits. Think about the exposure your cemetery could potentially receive by making your records available online in this billion dollar industry. With numerous burial records at your fingertips you automatically have high quality content without any marketing efforts! But the big question is, are you using this content to attract people to your site?
The #1 record search method for genealogists is online research. Are your deceased records available electronically in your cemetery office or still in paper format? If your deceased records are only available in big old ledgers, how are people supposed to get access to those?
#2 Digital Expectations
When was the last time you went searching for information without doing this online? Somewhere around 59% of the world's population are active internet users. Making your records available online and bringing them into the 21st century is nothing short of a necessity to improve customer experience, remain competitive and stay current in this ever changing world.
Having your records online can provide families with the opportunity to leave condolence and sympathy messages they otherwise wouldn’t have gotten. Think about people who have lost a loved one, friends that couldn’t attend a service or the family members in a different country unable to travel due to restrictions, are their expectations being met or are you missing out on their involvement? These individuals may want to send a message of condolence online when unable to attend a service, order a floral delivery to a grave or perhaps learn about the life of the deceased to provide closure to the event.
#3 Lead Generation Opportunities
Having your records available online presents an opportunity to generate leads from site visits. Perhaps a site visitor is interested in available plots nearby a family member. In this case you could place a ‘Call To Action’ button to request information about available plots nearby their family members plot. If a user clicks this button they could be directed to a contact form where they can request a call back by leaving their name, number and email address.
You could also place call to action buttons alongside your records to download information about memorial leases options or subscribe to your newsletter. Remember to always aim to capture an email to ensure you can continue offering the buyer something of value now and in the years ahead!.
If you enjoyed this article, why not check out our webinar on ‘How Making Your Records Public Can Increase Revenue in Your Cemetery’