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Product, business, tech, news and ideas.


Catering for Your Local Hispanic Community:  Tips For Success


In the US, the Hispanic population is huge but yet as a profession, we haven’t all given it the attention it deserves.  While the death care industry often focussed on the baby-boomer generation, the Hispanic population is headed for a boom,...

If you run a US cemetery, here’s why GDPR’s your new best friend


Unless you’ve been living under a rock the last 2 years, you’ve likely heard of the EU’s General Data Protection Regulation (GDPR) act that came into play on May 25, 2018.  That’s right, it’s been one whole year since this law took effect! Now...

Which mistake are you making with your sales function?



Is it:

First - your stubborn protection of the way you always did it, going to long lengths to contain change because you’re comfortable with your habits, rituals and processes?

Or second - the mistakes you make in trying to make your work...

What you need to know about in-home cemetery sales


In 2019, in-home selling should be included in your cemetery sales strategy and here’s why.  

Many cemeteries have done this for years, but now many other large corporate organizations are now moving back to this direct sales strategy, favoring...

Our Five Point Guide to Natural, Sustainable and Innovative Burials & Cremations


When you think of laying someone to rest, what are the first things you think about? Most likely it's burial or cremation that spring to mind as they’re the traditional methods we are used to, right? Recently though, alternative options for...

Round Up of the Institute of Cemetery & Crematorium Management (ICCM) Learning Convention and Exhibition 2018, Oxford, England.


We were delighted to be back once again at the annual ICCM Learning Convention and Exhibition last week. The fantastic line up of speakers and exhibitors provided members with a breadth of knowledge and experience to engage with and draw from.

Five Marketing Musts - Trends, Tools and Concepts for Effective Cemetery Marketing


In a recent webinar, we covered cemetery marketing and the full recording is available here, but if you’re pushed for time, here’s a small extract!

Learning from the Past - How Modern Cemeteries are Diversifying Like Those of the 1800's


In our webinar last month, ‘Cemetery Marketing 101’ we touched on the progressive trend of exploring alternative uses for your cemetery grounds and growing engagement within the community. In the early nineteenth century, before the rise of...

Building a Team Fit for the Future...Why and How to Attract the Skills you Need for the 21st Century!

Change of many sorts is happening, its happening at a quicker rate than ever, its ubiquitous.

This is the backdrop to why cemeteries must build teams that are fit for the future, it’s the changing landscape of society that forms the environment...

Cheap Running Shoes and Productivity


Your cost conscious monologue might tell you that the foam used in the entry level shoe isn’t that different from the expensive pair. Or that the marginally slimmer shoe from what the sales consultant recommends, won’t negatively impact your...

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